Project 01
Chpter Omnichannel Commerce Dashboard
React · Next.js · TypeScript · gRPC streams · Node.js · Go · PostgreSQL · Redis · Docker · AWS
Led the frontend architecture for Chpter’s merchant dashboard, consolidating WhatsApp, Instagram, Messenger, and TikTok conversations, orders, and payments into a single view.
Impact: Enabled merchants to manage all social commerce channels from one place, while improving key dashboard screens by ~45% in perceived performance under real traffic.
- Worked closely with backend teams using gRPC and streaming APIs to surface live conversations, orders, and payment events across WhatsApp, Instagram, Messenger, and TikTok.
- Designed the dashboard information architecture and component system to keep omnichannel data manageable and fast to navigate at scale.
- Implemented table and chart virtualization, memoized expensive components, and tuned React rendering patterns to keep UI responsive as data volume grew.
- Introduced a measured rollout strategy and safe deploy practices so new dashboard features could ship behind flags without disrupting merchants.


